About

Rohit Kumar is a growth and marketing expert with over 9 years of experience in digital marketing, product growth, and performance marketing. He is currently leading the growth charter at Sugar.fit, an incubated startup within cult.fit, where he is solving the growth problem for a health tech business. Prior to this, Rohit helped edutech businesses scale in their 0 to 1 journey, primarily as the Head of Digital Marketing at Cuemath, an edtech startup backed by Alphabet's CapitalG and Sequoia. During his four-year stint, he focused on growth through user acquisition from paid and organic mediums, which helped the company achieve 5x growth in those formative years. Rohit's diverse background includes experience as a basketball player, model, and software engineer at Samsung, where he created video calling features for various smartphones and tablets. He also holds an MBA from the Indian Institute of Management Bangalore, with a specialization in marketing and product growth. Outside of work, Rohit is an athlete at heart and loves grappling and kickboxing. He shares his insights on product-led growth and digital marketing weekly on LinkedIn and is always eager to help startups on their 0 to 1 journey. Rohit's skillset includes growth marketing, digital marketing, performance marketing, product growth, search engine marketing, display ads, discovery ads, Facebook ads, conversion rate optimization, growth hacking, and virality/WOM. He applies all his learnings in product-led growth to grow his website and newsletter at therohitkumar.com and also serves as a growth advisor for fast-paced startups. Rohit's education history includes a post-graduate program in management with a specialization in marketing and strategy from the Indian Institute of Management Bangalore and a Bachelor of Engineering in computer engineering from Netaji Subhas Institute of Technology. He attended St. Michael Senior Secondary School for his secondary education. His tech stack includes experience as a software engineer and search.