About

Ronak Kumar is an Associate Director of Marketing Measurement at BYJU'S, with over 12 years of relevant experience in the field. He is an entrepreneur by nature and a data and technology enthusiast with a diverse background in end-to-end marketing funnel optimization and complete product life cycle management. Ronak's current role at BYJU'S involves empowering strategies with advanced online user behavior intelligence, helping the team to understand users' engagement, attention, and intent with flowstream data. He is a valuable asset to the company, bringing a wealth of knowledge and expertise to the table. Before joining BYJU'S, Ronak worked as the Head of Product and Innovation at Goals101, where he developed fintech solutions in strategic alliances with Visa and Mastercard to provide an amazing bank customer experience. He also co-founded Entent.io, where he helped empower strategies with advanced online user behavior intelligence, enabling businesses to understand user engagement, attention, and intent with next-gen clickstream data. Ronak's education history includes a dual degree in Electrical Engineering from IIT, where he studied from 2005 to 2010. He also holds a dual degree in Electrical Engineering and Communication Systems from IIT, where he studied from 2005 to 2010. Ronak's tech stack includes experience as a product manager, and he is always eager to learn new technologies and stay up-to-date with industry trends. With his entrepreneurial spirit and passion for data and technology, Ronak is a valuable asset to any team he works with.