About

Rory Michaelis is a Lead Marketing Technologist at 2K with over 15 years of experience in data science and product management. He has a strong background in analyzing, cleaning, and communicating data, and has spent the past 5 years managing ETL process automation, custom tool creation, marketing APIs, and data architecture. Rory is a curious and passionate learner who is always eager to tackle new challenges. He has a broad range of technical skills, including Python, Apache Spark & PySpark, Apache Hadoop - HDFS & Hive, Databases, SQL especially MySQL & MariaDB, R, Perl, SAS, SAS Macros, HTML & CSS, JavaScript, Grafana, Online Performance Marketing Optimization, Tag Management (Tealium, GTM), JIRA, MATLAB & Octave, and C/C++. His expertise includes big data, data cleaning, machine learning, linear & logistic regression, survival/failure analysis, categorical data analysis, variable clustering, and time series analysis. He is also skilled in acquiring knowledge & learning techniques, programming languages, & applications as needed. Prior to joining 2K, Rory worked as a Data Scientist - Customer Centric Data at booking.com, where he participated in the DataSci initiative to identify visitors across modalities (user, cookie, app, email) and assisted in the design and specification of Cassandra DB facilitating cookie to user matching. He also worked as a Statistical Analyst at Icon Clinical Research, where he performed all duties of a Statistical Programmer and utilized linear mixed models, logistic regression, survival analysis, ROC curves, & variable clustering. Rory holds a Bachelor of Science in Computer Science, Biochemistry, Mathematics, and Asian Studies from the University of Nebraska-Lincoln, a Master of Science in Statistics from California State University, and completed 2/3 of a Master of Arts in Economics at California State University. He also attended West Point-Beemer High School. His technical skills include Data Scientist, Research Scientist, SQL, HDFS, Spark, Big Data, Javascript, ML, MySQL, Hadoop, ETL, Python, Cassandra, C, Apache Hive. With over 16 years of relevant experience, Rory is a highly skilled and experienced professional in the field of data science and product management.