About

Rukaiya (Kanchwala) Rangwala is a highly experienced business leader with over 18 years of experience in managing businesses in the technology, fashion, and fintech industries. She has worked across the US, Singapore, Japan, and India, and has a proven track record of success in driving growth and profitability. Rukaiya holds an MBA from INSEAD and a BSc in Computer Engineering from Purdue. She is currently the Chief Digital Business Officer for Premium Personal Care & Foods at Marico Limited, where she is responsible for building digital-first premium personal care brands such as PureSense and Coco soul, as well as functional food brand Fittify. Prior to joining Marico, Rukaiya was the COO of Digital Centre of Excellence at Arvind Lifestyle Brands Limited, where she managed all of Arvind's digital initiatives, including creating one of India's leading brand websites (nnnow.com), managing in-store digitization and omnichannel strategy, and integrating with all third-party marketplaces. She increased GMV by 200% YoY, converted a -15% contribution margin (CM3) business to +5%, and improved Save the Sale and Endless Aisle adoption from 0.3% to 1.2% across Arvind's 1,200 stores. Rukaiya also served as the Head of Payment Gateway & Online Business at Mobikwik, where she was responsible for managing the entire payment gateway business. During her tenure, she increased GMV by 300% in 10 months and fostered strong banking relationships to maintain operational breakeven during a rapid growth period. Rukaiya's expertise includes building ecommerce strategies and platforms, driving seamless O2O customer experiences, and managing digital initiatives across a portfolio of brands. She has a strong tech background and is proficient in web technologies. Rukaiya is a results-driven leader who is known for her ability to build and manage high-performing teams.