About

Rupal Chauhan is a Brand Manager for E-commerce at Asian Paints, responsible for managing the Home Improvement tools DIY category. With an MBA in Marketing from S.P. Jain Institute of Management and Research, Mumbai, Rupal has developed a range of skills that include product development, branding, vendor management, cross-functional stakeholder management, business development, and digital marketing. Prior to her current role, Rupal worked as a Software Engineer with Fidelity Investments, where she worked on various automation projects and was part of several team collaborative activities, mentoring interns, and organizing cross-BU events. Rupal also holds a B.tech in Computer Science Engineering from VNIT Nagpur, where she was the head of the Alaipayuthe Dance club and the elected class representative. Rupal is known for her excellent communication skills, dedication, and passion for any task that she takes up. She is a team player and has a Junior Diploma in Kathak from Prayag Sangeet Samiti, Prayagraj, making her a Kathak dance enthusiast. In her current role at Asian Paints, Rupal manages the Home improvement and Home decor category on both B2C and B2B e-commerce platforms. Her role includes cross-functional stakeholder management, product management, brand management, vendor management, business development, and digital marketing. Rupal has launched the DIY home improvement tools under the brand name Trucare in the E-Commerce space and is responsible for managing margins and RoI for the brand on E-Commerce. She has also managed Digital Marketing Campaigns to reduce ACOS significantly for the brand on various platforms and developed Commercial Operations capability to service multiple orders for E-Commerce. Rupal's past experience includes working as a Management Trainee and Intern at Asian Paints, where she was awarded a performance-based pre-placement offer. She implemented the new product launch for 36 products in the do-it-yourself category for the ezycr8 brand, identified and collaborated with 20+ vendors for new product categories, designed the 3-year Annual plan for new do-it-yourself product categories under the ezycr8 brand, and coordinated with cross-functional teams to conceptualize direct selling via FBA model on Amazon. Rupal's education history includes a PGDM in Marketing from S.P. Jain Institute of Management and Research, Mumbai, and a Bachelor of Technology in Computer Science from Visvesvaraya National Institute of Technology. She