About

Saaswatha Krishna is a highly enthusiastic and experienced content development and management professional, specializing in B2B storytelling that is data and people-driven. With over 6 years of experience in building content across omni channels, she has developed and implemented dynamic marketing strategies and plans that include measurable KPIs and performance metrics. Currently serving as the Head of Content at oureye.ai, Saaswatha is responsible for evolving the brand voice, tone, interactive, and topical standards for all distribution points. She manages teams of content writers and freelancers, ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience. She also builds and implements an editorial calendar, ensuring that the content brings value to an expanding digital audience of people looking for exceptional experiences, and sets up and owns monthly/quarterly output metrics that help the company build and scale organic as an acquisition channel. Saaswatha has extensive experience in building and collating exhaustive product training content using the 70:20:10 learning transfer principle. She has worked with both enterprise and SaaS modeled organizations and has developed standards, systems, and best practices for content creation, distribution, maintenance, content retrieval, and content repurposing, including the real-time implementation of content strategies. In addition to her professional accomplishments, Saaswatha is a sustainable living enthusiast and an occasional yoga fanatic. She also teaches science for 10th-grade kids through Make a Difference, India. Saaswatha's educational background includes a BVA in Art History from Karnataka Chitrakala Parishath, a Bachelor of Business Administration in Marketing from New Horizon College, and a Master of Arts in Women's and Gender Studies from IGNOU. Her tech stack includes AI, test, and search. With 1.52 years of relevant experience, Saaswatha is a highly skilled and motivated content professional, committed to delivering exceptional results and driving business growth.