About

Sagnik Datta is a seasoned data-guided product marketer with over 10 years of experience in the IT industry, specializing in product management and technical marketing. Currently working as a Product Marketing Lead at HCL, he is responsible for leading the marketing of an early-stage product and building its entire conversion funnel from scratch. Sagnik has a strong understanding of digital product management and brings practical know-how to executives, sales, and engineering of software product-based businesses. He has worked with past supervisors responsible for products, partner marketing, technical marketing, software engineering, quality assurance, and hardware engineering. Sagnik is an alum of BITS Pilani and a certified Pragmatic Marketing Professional (PMC-II) and SAFe Agile POPM. He is proficient in Figma, Python, Tableau, Marketing 365, InDesign, Salesforce, Marketo, Invision, Google Analytics, Crazy Egg, JIRA, Git, Citrix, LoginVSI, and UIPath. He leverages these skills to meet business objectives and has functional expertise in marketing research, enablement, and GTM, digital products, UX, and marketplaces, data cleaning, marketing analytics, and KPIs, QA, integrations, and product lifecycle management (LCM) support. In his previous roles, Sagnik has worked as the Chief Labor Representative at Blue Boon, a mobile web platform to help owners hire duly skilled labors reliably in minutes. He was responsible for the product and marketing function decisions not pertaining to finance or operations. He has also worked as a Technical Marketing Manager for Thin Clients, Chrome devices, PoS, RPAs, OEMs, SaaS, and 3D ISVs at Citrix Workspace, where he managed the Workspace ecosystem, grown to 1000 partners and driven several cross-geo, cross-functional, cross-organization initiatives for a global strategic partner program measured on KPIs in Go to Market, Sales Enablement, and Products Adoption by enabling technology partnerships, partners acquisition and presales support for Citrix Workspace, Citrix Virtual and Desktops, Citrix Hypervisor, and Citrix Cloud offerings that influence $20MM worth pipeline. Sagnik holds a B.E (Hons) degree from Birla Institute of Technology and Science, Pilani, and has completed an ICPM 2019 C from the Institute of Product Leadership. He is currently pursuing a postgraduate degree in Data Science from IIIT Bangalore. S