About

Sakshi Arora is a highly accomplished digital marketing and media professional with over 9 years of relevant experience. Currently, she is serving as the Senior Manager - Integrated Marketing at Nykaa, where she is responsible for developing and executing integrated marketing campaigns to drive brand awareness and customer engagement. Prior to this, she worked as the Social Media Lead at Disney+ Hotstar, where she played a pivotal role in the launch, planning, and management of the Premium and VIP subscription portfolios across social media platforms. She also managed the social strategy and rollout of several key brand properties, including Disney+ Hotstar Multiplex, IPL’20, and Disney+ launch in India. Sakshi has a strong background in content production and 360 advertising, which she has honed over the course of her career. She has also worked as a Group Head at The Glitch, where she led strategy and business for several key accounts, including Lakmé, Pond's, TLC, Discovery network, Lipton, and P&G Whisper, among others. In addition, she actively led new business pitches and projects, demonstrating her ability to drive growth and deliver results. Sakshi holds a Bachelor's degree in Mass Media from the University of Mumbai, as well as a Junior College degree in Business/Commerce from R.D. National College. She also completed her High School education at Utpal Shanghvi School. She possesses a diverse range of technical skills, including Selenium, SQL, Java, Search, Software Engineer, SDET, QA, MySQL, Integration, Mobile, UI, and Web. Overall, Sakshi is a highly skilled and experienced marketing professional with a proven track record of success in developing and executing integrated marketing campaigns, managing social media strategies, and driving business growth. Her strong background in content production and 360 advertising, combined with her technical expertise, make her a valuable asset to any organization.