About

Samiksha Seth is a highly skilled and experienced Product Manager with a proven track record in Product Management, Product Marketing, Retail Marketing, and Operations. She has over 7 years of experience in designing and launching products from scratch and managing different life stages of the product for customer loyalty and CRM solutions. Currently, Samiksha is working as a Product Manager in a high-growth fintech startup, Jar. Prior to this, she was heading the B2C Loyalty program for Shell Retail India, where she led the product strategy, design, development, and rollout of the first-ever digital loyalty program for the Shell Retail business. She also created a customer value proposition, product roadmap, and 5-year investment proposal for Shell Asia app. Her experience includes managing KPIs, P&L, and dashboards to measure program effectiveness and identify improvement opportunities. Samiksha has successfully managed customer-centric app and web-based platforms and used a data-driven approach to provide personalized user experiences. Samiksha is an MBA from IIM Kozhikode and has been a stellar academic performer and rank holder throughout. She is driven by the ability to come up with creative and practical solutions to challenges. She is a quick learner and has a go-getter attitude. She has been awarded the VP award for fastest and cost-efficient program delivery at Shell. Samiksha's past experience includes working as a Summer Intern for B2B Lubricants at Shell, where she increased DSP's productivity by 75% and reduced sales cycle time by 60% through a new lead generation and qualification process for B2B distributor Mumbai. She also generated 10 thousand qualified leads in 2 months through new innovative channels. She effectively implemented Inside Sales processes to create and qualify leads and streamline collections. Samiksha's education history includes a Post Graduate Diploma in Management from Indian Institute of Management, Kozhikode, and a Bachelor of Technology (B.Tech.) in Civil Engineering from Veermata Jijabai Technological Institute (VJTI). She also completed an exchange semester in Business Administration and Management, General from Neoma Business School. Samiksha's tech stack includes Product Manager, Senior Software Engineer, Web, SQL, and UI. With 6.45 years of relevant experience, she is a valuable asset to any organization.