About

Sanchit Dua is a Growth Product Manager with 6 years of experience in product growth and development. He is skilled in growth hacking and gamification and has extensive experience in scaling products, driving impact, and maximizing profitability. Sanchit is currently working as an Associate Director of Growth at SimpliLearn, where he leads the growth marketing team. Prior to joining SimpliLearn, Sanchit worked as a Growth Product Manager at Stanza Living, where he reduced inside sales dependency by 60% via automation of a user’s property booking journey using a WhatsApp chatbot. He also increased ARPU 25% M-o-M by driving product-led growth of value-added services while optimizing AOV & Order Value Penetration. Sanchit spearheaded a team of 5 growth associates to drive marketing funnel automation and experimented with gamification interventions within products to increase lead volume by 15% through referrals and organic channels. Sanchit also co-founded Wegress, where he served as the Head of Marketing. He took up meetings with prospective clients (direct sales) and anchored the brand positioning, mapped the targeted customer persona. He also worked on Ads (Facebook, Google, and YouTube Ads) and generated leads across different platforms. Sanchit hired and managed a full-stack team for digital marketing of 15 employees and generated a turnover ranging from 5 million per year. Sanchit holds a Bachelor of Technology in Information Technology from GGSIPU and is currently pursuing a Master of Business Administration in Business Administration and Management from Stoa School, which he is expected to complete in 2023. Overall, Sanchit has 4.52 years of relevant experience and is skilled in product management, UI/UX design, and mobile development. He is a growth-oriented professional with a proven track record of driving impact and maximizing profitability.