About

Sandeep S Rao is a seasoned Serial Entrepreneur with over 11 years of experience in various sectors, including technology, online and offline retail. He has a hands-on approach to product design, development, and marketing cycle, vendor management, people management, and compliance management. As the Co-Founder & CEO of Smarterify, Sandeep has been instrumental in the manufacturing of Smart Home Products, from product design, prototyping, bringing out MVP, product development (Hardware & Software), bringing out Market ready product, Marketing, Social media presence, people management, bootstrapping skills, investor pitching, which accounts for overall business management. Sandeep is also a founding Partner of various ventures into online and offline retail, with influential presence in various aspects of trade like online marketing tools, negotiations, and management of hundreds of vendors in offline trade, business analysis, overall finance handling and control, localized marketing, and people management. Before his entrepreneurship journey, Sandeep was an integral part of 6 various projects in Tata Elxsi as a senior engineer with projects catering to Set Top Box activities like board bring up, implementation of various STB features, kernel level debugging, various maintenance activities, etc., with major clients like Airtel, Tata Sky, and global clients like Astro to name a few. Sandeep holds a B.E in Computer Science from Vishveshwaraiah Technological University, and he has also pursued his education from Vidya Mandir Independent Pre-University College and Sri Vani Education Centre. His tech stack includes product designer skills. Currently, Sandeep is the Director of Pradyuth Technologies Pvt. Ltd., and he has previously worked as the CEO of Smarterify and Designated Partner of Pradyuth Retail LLP. With his diverse experience in various sectors, Sandeep is a valuable asset to any organization looking for a dynamic leader with a strong business acumen.