About

Sangamitra Manoharan is an accomplished Brand Manager at Mondelez International with six years of experience in Marketing and Sales. She holds a PGDM in Marketing from the prestigious Indian Institute of Management, Bangalore, where she honed her skills in Marketing and Management. Sangamitra has a proven track record in driving business delivery and P&L for the most loved Chocolate Brand in India - Cadbury Dairy Milk. She has led the Media and Activation for the Brand along with agency partners, and successfully executed IMCs such as Cadbury Unity Bar, Purple Heart, Go Madbury with Cadbury, Cadbury Thank you, and Cadbury Crispello. As a Customer Development Manager, Sales Operations at Mondelez International, Sangamitra worked towards creating and executing a blueprint and building a future-ready sales function for both short-term and long-term. She was the custodian of national-level initiatives and priorities in the area of Sales Development & Trade Marketing for Channel Partners. Sangamitra designed the Distributor Blueprint and led the Urban RTM implementation, built Channel Competencies among all key Partners, owned the Reward and Recognition program for Sales Team, ensured efficacy of Sales Automation solutions, and drove Sales Efficiency Parameters and major input KPIs. She also led the New Age Sales Analytics by working in collaboration with the Mondelez IT team and India Automation Lead to design and develop new functionalities that would help extract more revenue using Artificial Intelligence. Sangamitra's educational background includes a Bachelor of Technology (B.Tech.) in Mechanical Engineering from the National Institute of Technology, Tiruchirappalli, and a Science degree in Physics, Chemistry, Mathematics, and Biology from D.A.V Girls Senior Secondary School, Gopalapuram. She has a relevant experience of 9.21 years and is currently serving as a Brand Manager - Cadbury Five Star, Cadbury Fuse at Mondelez International. Sangamitra is a strategic thinker and a result-oriented professional who is committed to delivering value to her organization.