About

Saniya Kaluskar is a Growth and Product Marketing Manager at CRED, a credit card payment platform that rewards users for paying their bills on time. With over six years of experience in marketing, Saniya has established herself as a competent marketer with a diverse skill set. In her current role, Saniya works with different teams internally and externally, where she heads the Partner Marketing team, builds the Partner Channel ecosystem with various technology companies and brands, and establishes new strategic alliances globally. She also drives thought-leadership among marketers by initiating data-driven marketing reports with actionable recommendations, designs various feature launch collaterals, and measures the health of the go-to-market strategies in newly entered markets. Prior to her current role, Saniya worked as a Marketing Manager at CleverTap, where she was responsible for establishing the Partner Channel ecosystem, driving thought-leadership among marketers, and measuring the health of go-to-market strategies. She also monitored the sales pipeline and implemented processes to reduce the sales cycle overall, forecasted marketing budget, and performed extensive analysis of spend vs ROI across different marketing channels. Saniya holds an MBA in Strategy and Marketing from the Indian School of Business and a Bachelor's degree in Computer Engineering from Pune Institute of Computer Technology. With her diverse educational background and experience in marketing, Saniya has developed a strong understanding of the market and has the ability to deliver results.