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Sanjeet Kathuria
Product Marketing @ Birdeye | ISB | Getting businesses go to market with products that customers love
About
Sanjeet Kathuria is an experienced Product Marketing Manager with a creative bent of mind and a strong background in the tech industry. Currently working at WorkInSync, a SaaS platform that enables a hybrid working model for organizations, Sanjeet is responsible for content marketing, website traffic, inbound lead generation, and sales enablement for SMB and mid-market. He has also driven B2B2C growth for GetToWork, MoveInSync’s shared mobility offering, achieving 1250 DAU, 2400 daily rides, with 50% MoM growth. Sanjeet has a track record of success in building customer experience centers, launching ATS, and onboarding key sourcing platforms. He has hired 20 InSyncers across Engineering and Product in just 5 months. Sanjeet also owns product documentation, training, and demos to internal and external stakeholders. He successfully bootstrapped the entire L&D function for 500+ employees by launching an online LMS with e-courses and assessments across 3 products with 100+ features. Prior to his current role, Sanjeet worked as a Dance Production Manager at Vyuti Dance Company, where he managed P&L, PR, social media marketing, sponsorship, monthly newsletter, auditions, and vendor management of each show. He led the company to its first profitable dance show, with a bottom line of 5%. He also worked as a Senior Software Engineer Technical Lead at Neustar, where he prepared and executed technical roadmaps with timely feature delivery for key customers of Marketshare gamut of products. He developed tools that improved product performance by 12.3%. Sanjeet holds a Master of Science (MS) in Embedded Systems from Manipal School of Information Science and a Bachelor of Technology (B.Tech.) in Electrical, Electronics and Communications Engineering from Uttar Pradesh Technical University, Lucknow. He is currently pursuing a PGP in Management from the Indian School of Business, which he will complete in 2022. Sanjeet is a skilled Software Engineer and Senior Software Engineer with 9.28 years of relevant experience in the industry.
Education Overview
• isb indian school of business
• manipal school of information science
Companies Overview
• birdeye
• product marketing alliance
• razorpay
• moveinsync
• vyuti dance company
• neustar
• broadcom
• lsi
Experience Overview
10 Years
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Skills
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a/b testing
Advertising
analytics
Application Programming Interfaces (API)
Artificial Intelligence (AI)
Awareness
B2B Marketing
B2B Marketing Strategy
Branding & Identity
Business Intelligence (BI)
Business-to-Business (B2B)
Canva
Case Studies
Communication
Competition Awareness
Competitive Analysis
Content Marketing
Creativity
Cross-functional Collaborations
Customer Advocacy
Customer Communication
Customer Experience
Customer Journey Mapping
Customer Journeys
Customer Marketing
Customer Retention
customer satisfaction
Customer Success
Customer Value Proposition
Demand Generation
Demos
Digital Marketing
Education
Electronics
Embedded Systems
Enterprise Marketing
Enterprise Software
Event Marketing
FinTech
Go-to-market Strategy
Integration
Java
Lead Generation
Leadership
LESS
market research
Market Segmentation
Market Sizing
marketing
marketing analytics
Marketing Strategy
marketing strategy
operations
Payments
Positioning (Marketing)
Problem Solving
Product Adoption
Product Development
Product Launch
Product led Growth
Product Management
product manager
Product Marketing
Product Strategies
Product Strategy
Program Management
Project Management
Research
Research Scientist
Revenue & Profit Growth
SaaS
SaaS Marketing
Sales
Sales Enablement
Search
Search Engine Optimization (SEO)
Semiconductor Industry
Semiconductors
Senior Software Engineer
simulations
social media
Software as a Service (SaaS)
Software Development
Software Engineer
Stakeholder Management
storage
Storytelling
Strategic Marketing
strategy
Stress Management
Team Building
Team Management
Technology Marketing
test
testing
Tokenization
User Research
Value Propositions
Web
Work Life Balance
Contact Details
Email (Verified)
sanXXXXXXXXXXXXXXXXXXXXXXXomMobile Number
+91XXXXXXXX60Education
isb indian school of business
PGP in Management
2021 - 2022
manipal school of information science
Master of Science (MS)
2011 - 2013
Frequently asked questions
What company does Sanjeet Kathuria work for?
Sanjeet Kathuria works for birdeye
What is Sanjeet Kathuria role in his workplace?
Sanjeet Kathuria's role in his workplace is Senior Product Marketing Manager
What is Sanjeet Kathuria's tenure in his workplace?
Sanjeet Kathuria's tenure in his workplace is 0.34 years
What is Sanjeet Kathuria's total experience?
Sanjeet Kathuria's total experience is 10.00 years
What is Sanjeet Kathuria's LinkedIn profile?
What is Sanjeet Kathuria's email address?
What is Sanjeet Kathuria's phone/WhatsApp number?
What schools did Sanjeet Kathuria attend?
Sanjeet Kathuria has attended isb indian school of business, manipal school of information science
What companies has Sanjeet Kathuria worked with?
Sanjeet Kathuria has worked with birdeye, product marketing alliance, razorpay, moveinsync, vyuti dance company, neustar, broadcom, lsi
What are some of Sanjeet Kathuria's skills?
Sanjeet Kathuria has skills in a/b testing, Advertising, analytics, Application Programming Interfaces (API), Artificial Intelligence (AI), Awareness and more.
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