About

Sanjeev B. is a highly experienced business professional with over 13 years of diverse experience in FMCG and healthcare sectors. As the Head of In-market Brands & Business Innovation - Asia Pacific, Middle East & Africa at Novartis, he is responsible for the region's business and P&L for In-market Brands spanning across product life cycle stages. He is an expert in driving commercial strategy, brand turn-around, new product launches, omnichannel marketing campaigns, stakeholder management, and sales. Sanjeev has a passion for business and compassion for people, which is reflected in his culturally transformative experiences gained by working with people from different functions and different parts of the world towards one shared purpose. He takes pride in leading people to be the leaders of tomorrow and making a positive impact in the lives of all stakeholders, both internal and external. Sanjeev's areas of experience include Global Marketing, New launch, Lifecycle Management, Stakeholder Management, Commercial Strategy, Change Management, Omnichannel Marketing, Digital Engagement, Business Analytics, Channel Management, TVC Campaigns, Traditional Media, Social Media, Team Management, Commercial Leadership, Salesforce Strategy, Established Business, Diabetes, CVM, and CRM. Prior to his current role, Sanjeev worked as a Senior Brand Manager at Asian Paints, India's leading FMCG company, where he managed four products under the coveted “Royale Luxury Emulsion”, a $400mn+ brand. He also launched a super-premium brand pan-India including ATL activities and channel, dealer activations, and award-winning digital campaigns. Sanjeev holds an MBA from Symbiosis Institute of Business Management, Pune, and a Bachelor of Technology in Electrical Engineering Technologies/Technicians from NIT Rourkela. He is proficient in Salesforce and has relevant experience of 14.03 years.