About

Santosh Singh Dagur is a highly experienced Digital Marketing Head with over 12 years of experience in the field. He is currently working at the sachdev group (tsg automotive) as the Digital Marketing Head, where he is responsible for developing and executing marketing strategies for the organization and its brands. His key areas of expertise include lead generation, social media, email marketing, marketing communication development, brand building, video marketing, customer retention and acquisition, native ads, SEO-SEM-PPC campaign, marketing strategy development and execution, tools and technology in digital marketing, content marketing, and programmatic marketing. Santosh has previously worked as a Digital Marketing Manager at SAS Online and a Digital Media Manager at Relio Quick India Pvt. Ltd. At SAS Online, he managed entire campaigns on social media, SEM, SMO, email, video, website, and other internet marketing. He also evaluated emerging technologies, provided thought leadership and perspective for adoption where appropriate, and established goals for the team to match corporate goals. At Relio Quick India Pvt. Ltd., he planned and executed all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns. He also designed, built, and maintained the company's social media presence, identified trends and insights, and optimized spend and performance based on insights. Santosh holds a Master of Business Administration (M.B.A.) degree in Marketing/Marketing Management, General from IMTS Institute, a Master's degree in English from IMTS, and a Bachelor of Arts degree in English Language and Literature, General from the University of Kota. He is well-versed in various technologies, including mobile, search, web, and QA. Santosh is a growth hacker, brand marketer, and content marketer with a proven track record of nurturing digital marketing teams across search (both organic and paid), social media, inbound, affiliate, and email marketing. He collaborates with cross-functional teams as and when required for effective campaign planning and analysis, monitors integrated digital marketing campaigns from concept to execution for effective brand development, and ensures goal-based tracking of cost per transaction and cost per click. Santosh is a creative and analytical thinker with a passion for driving business growth through digital marketing.