About

Sanyukta Iyer is an accomplished content strategist, product marketer, and UX writer with over 10 years of experience in content development, reporting, and editing. She has a proven track record of curating engaging and informative content across a diverse range of topics, including healthcare, wellness, lifestyle, food, and BFSI sectors. Sanyukta is an expert at developing human-interest stories that resonate with audiences and scale organic reach in sync with Google trends. She has extensive experience leading an omni-channel team of content creators, videographers, marketers, and designers for brand building across print, web, and social media platforms. Sanyukta is an agile, hands-on, quick learner, and team player who thrives under pressure. Currently, she is serving as a Senior Content Manager at nova benefits, where she is responsible for building search, discovery, and community through product marketing, brand communication, PR, social media strategy, and new initiatives. Prior to this, Sanyukta has served as a Senior Content Manager at IDFC, where she was responsible for driving web and social media traffic through blogs, infographics, videos, and other multimedia. She has also worked closely with business teams to drive feature-led campaigns and conceptualized SMS, emailer, error messaging, and newsletter content. Sanyukta has also worked as an Assistant Manager and Content Lead, New Categories and Initiatives at Zomato, where she was responsible for strategizing and executing content-focused campaigns based on user growth surveys, polls, and questionnaires. She has also closely worked with the product and sales team for feature-led campaigns, including Zomato Gourmet Delivery and Sunday Specials with Zomato. Sanyukta holds a Master's degree in Sports, Leisure, Film, and Tourism Management from Ecole Supérieure de Commerce de Rennes and a Bachelor's degree in Media Studies from Symbiosis International University. She also holds an HSC degree from St. Xavier's College. Sanyukta's tech stack includes web, search, and research scientist. With 9.20 years of relevant experience, Sanyukta is a valuable asset to any team looking to scale their content strategy and build a strong brand presence.