About

Saptarshi Bardhan is a data-driven B2B marketer with 14 years of industry experience, specializing in demand generation. Currently, he serves as the Senior Director of Demand Generation at Airmeet, where he is responsible for driving the company's growth through effective marketing strategies. Prior to joining Airmeet, Saptarshi held leadership positions in several other companies, including Whatfix and Qubole. As the Director of Demand Generation at Whatfix, he played a crucial role in the company's growth, developing and implementing successful marketing campaigns. At Qubole, he served as the Director of Marketing for the APAC region, where he was responsible for driving brand awareness and customer acquisition. Saptarshi's diverse experience in data, engineering, product, sales, and marketing has equipped him with a unique perspective on demand generation. He is passionate about using data-driven insights to develop effective marketing strategies that drive business growth. Saptarshi holds an MBA in Marketing, Strategy, and Leadership from the Indian School of Business, as well as a Bachelor's degree in Computer Science from Vellore Institute of Technology. He is also well-versed in a variety of tech stacks, including Big Data, Apache Hive, and web technologies. Overall, Saptarshi Bardhan is a seasoned marketing leader with a proven track record of success in demand generation. His expertise in data-driven insights and strategic thinking make him a valuable asset to any organization looking to drive growth through effective marketing strategies.