About

Saptarshi Chatterjee is an experienced marketing and branding professional with expertise in account-based marketing, go-to-market strategies, and integrated marketing campaigns designed to create unique and differentiated client experiences. He is currently working as Manager - Strategic Marketing for Wipro in Germany and Switzerland, with a special interest in the automotive and manufacturing sectors. Saptarshi holds a background in mechanical engineering with special papers in automotive technology. He also has a post-graduate degree in management, with dual specializations in marketing (major) and operations (minor). In his current role at Wipro, Saptarshi is responsible for driving strategic and data-driven account-based marketing initiatives across multiple industry verticals within the German, Swiss, and Austrian markets. He works in tandem with global hyperscalers and clients to strategize and execute a multitude of "sell-with"/"sell-through" value propositions in the form of global joint-GTM initiatives within the European region. Saptarshi's areas of expertise include account-based marketing, GTM strategies, B2B marketing, large deal-based marketing campaigns, digital marketing and social media marketing, client engagements, lead generation, specialized CXO connects, client advocacy, vendor management, budgeting, event management, and strategic STP and branding initiatives. Prior to his current role, Saptarshi worked as an Assistant Manager and Senior Executive in strategic marketing for Wipro's Telecom, Media & Info. Services Business in the Americas and 5G & Telecommunications Business, respectively. He has experience spearheading various outbound activities such as forum level and field events, as well as client innovation days to create unique and differentiated client experiences. Saptarshi has a total of 7.61 years of relevant experience and holds a post-graduate diploma in management from t.a.pai management institute and a bachelor's degree in mechanical engineering from s.d.m. college of engineering and technology. He completed his secondary education from bhavan's gungabux kanoria vidyamandir. Saptarshi believes in finding growth beyond comfort zones and is constantly looking for the next inspiring experience.