About

Sara Hamam is a seasoned marketing professional with over 15 years of experience working with companies across both B2B and B2C spaces. As the Head of Marketing at Les Mills IMEA, she has handled big annual budgets of $40M+ and worked across marketing functions such as ATL, BTL, marketing campaigns, social media, lead generation, sponsorships, PR & Communications, sponsorships, and CSR. Sara is passionate about understanding the big picture while caring about the details. She has a deep understanding of Growth, brand, storytelling, content, performance, and analytics, which she leverages to develop a holistic marketing approach that is impactful and measurable. She has worked across industries, mainly in tech, and across different business setups, always with a focus on growing, selling, retaining, and turning customers into brand loyalists. Sara is also a co-founder of Babies and Beyond, a healthcare company that became a profitable business in less than a year. In her spare time, she enjoys leading a Community of over 100 members of Women in Marketing. Sara's past experience includes working as a Marketing Manager (Content Lead) at Right Farm and as a Marketing and Partnerships Lead at Tawazon App. She holds a Bachelor of Science degree in Marketing and Finance from the American University of Sharjah and a Certification in Digital Transformation Strategy from MIT Sloan School of Management. With 16.04 years of relevant experience, Sara is a strategic thinker, a problem solver, and a team player who is always looking for new and innovative ways to drive business growth.