About

Sarah Anter is a seasoned Senior Director with over 17 years of experience in growth and lifecycle marketing. Currently, she is working at Smule, Inc. as the Senior Director of Growth & Lifecycle. In her role, she is responsible for the monetization, pricing strategies, lifecycle marketing, and marketing operations for Smule's Growth team. Sarah has an impressive track record of designing and launching lifecycle marketing strategies and operations across email, push, and in-app messages. During her tenure as Director of CRM & Lifecycle Marketing at Smule, she launched the company's first flexible payment options via in-app messaging, which increased trial attach by 20%. She also launched Smule's first email program and managed the IP Warming process to scale to 4 million emails daily in under 3 months. Additionally, Sarah launched an upsell program that drove 15% incremental subscriptions within the first 3 months and developed a CRM capabilities roadmap including in-app messages, push controls, Machine Learning integration, referrals, and new deep links. She also developed a data pipeline from Braze to Vertica, built Tableau dashboards, and integrated CRM with mobile attribution partner Adjust. Prior to her role at Smule, Sarah worked at Verizon as the Head of CRM for go90. In this role, she designed and launched go90's lifecycle marketing strategy and operations and managed push, SMS, email, and in-app channels via in-house tools and SalesForce Marketing Cloud. Sarah also oversaw market research efforts, including video segmentation study (qual and quant) to inform persona development and GTM strategy for the go90 product. Sarah holds a BS in Finance from the University of Colorado, Boulder. Her tech stack includes Integration, ML, Mobile, Research Scientist, and Salesforce. With her extensive experience and expertise, Sarah is a valuable asset to any organization looking to grow and optimize their marketing strategies.