About

Satendra Nath is an Associate at LatentView Analytics, with a passion for data and a focus on solving marketing problems. He is currently working with YouTube (APAC) as a client, specializing in digital marketing analytics. Satendra has almost five years of experience in the industry, having previously worked as a Senior Analyst at LatentView Analytics, where he worked on Media Mix Modelling using Bayesian Structural Time Series (BSTS) for YouTube. He also has experience as an Application Developer at IBM, where he extracted data from OLAP servers using complex SQL queries to solve business problems. He worked as a back-end developer to create the database solution for a cost calculating application, created procedures, packages, cursors, and UNIX shell scripts for successful development and deployment, and developed data models for applications, metadata tables, views, and correlated database structures. Satendra's education includes a PGPDS in Data Science from Praxis Business School, which he completed in 2020, and a Bachelor's degree in Electronics and Communication Engineering from the Indian Institute of Information Technology, Design, and Manufacturing, Jabalpur, which he completed in 2016. Satendra's technical skills include SQL and Backend development. With almost five years of relevant experience, he has a strong foundation in the industry. Satendra is a driven and motivated individual who is always looking for new challenges to tackle. He is an excellent team player and a quick learner, making him a valuable asset to any organization.