About

Shashank Garg is an experienced insights and strategy professional with over 8 years of relevant experience. He is currently working as a Consumer Insights and Strategy specialist at Byju's, a leading edtech company in India. In his current role, Shashank is responsible for conducting research and analysis to provide insights that inform business decisions and drive growth. Prior to joining Byju's, Shashank worked at Star TV, where he held various positions, including Manager of Insights and Analytics and Assistant Manager of Consumer Insights and Analytics. During his time at Star TV, Shashank won the Star Sports Marketing CONNECT award for his effective regionalization of ISL Broadcast. He has also conducted research and analysis for big-ticket sports properties such as IPL 2018-21, CWC 2019, and CT 2017. Shashank's contributions helped deliver a 17% CAGR on IPL viewership for three years (2017-2020), significant growth on WC 2019 and CT 2017, and optimized media spends for Cricket Bilateral season. Shashank has a strong educational background, having completed his PGP in PGDCM from the Indian Institute of Management, Calcutta, and his B.Tech. in Electronics and Communication Engineering from the National Institute of Technology, Durgapur. He also holds a Science degree from Delhi Public School, Faridabad. Shashank is skilled in research and analysis and has experience in managing research activities, informing stakeholders of viewership trends, and generating broad-stroke consumer constructs from quantitative and qualitative research. He is also proficient in using various tools and technologies, including test and Research Scientist. Shashank is a results-driven professional who is passionate about using data-driven insights to inform business decisions and drive growth.