About

Shashank Singh is a highly experienced data analyst in the financial services industry. He currently holds the position of Senior Manager, Customer Analytics and Data Science at American Express. With over 10 years of relevant experience, he possesses a strong skill set in Marketing Analytics, Machine Learning, Data Modeling, and Business Valuation. Shashank is a results-driven professional who has demonstrated his ability to drive initiatives that have positively impacted his organization. At Amex, he has led several programs, including Online Targeting Analytics, where he developed test and learn campaigns for customer acquisition initiatives on the Amex website for various personalized treatments like Member-get-member, Card-shop, and Personal Loans. Additionally, he has led analytics on internal and external data to identify 'in-need' card-members for enrollment into financial relief programs offered by Amex. In his previous roles at Amex, Shashank served as Manager, Customer Analytics and Data Science, where he drove personalization for card-members calling-in by providing insights and customized talking points to Customer Care Professionals (CCPs) and represented customer marketing analytics in committee reviews with Credit & Fraud Risk. He also served as Assistant Manager, Customer Analytics and Data Science, where he developed and implemented ICMV models used across the Customer Marketing universe and led the alignment of ICMV framework across business units - Consumer, Commercial & Finance- to ensure consistency of assumptions and calculations between budgeting and targeting decisions. Shashank holds an MBA focused in Finance from XLRI Jamshedpur and a Bachelor of Technology (B.Tech.) in Electromechanical Instrumentation and Maintenance Technologies/Technicians from IIT Kharagpur. He is a skilled data scientist, researcher, and ML practitioner. His tech stack includes Data Scientist, test, ML, and Research Scientist. Overall, Shashank is a highly skilled and accomplished professional with a strong track record of delivering results in the financial services industry.