About

Shilpa Singh is an accomplished Strategic Partnerships professional with over 8 years of experience in the tech industry. Currently working at Google as a Strategic Partnerships Manager for Google Pay, Shilpa has been instrumental in developing and executing effective growth strategies for the company. Prior to her current role, Shilpa worked as a Senior Account Strategist at Google, where she was responsible for creating digital marketing strategies for clients to efficiently manage search marketing campaigns across multiple engines and media channels. She was also a Programmatic Search Specialist for SA360 (formerly known as Double Click). Shilpa's experience extends beyond her work at Google. She was also a Product Marketing Manager at Cube26, a startup where she was part of the core strategy team and played a key role in scaling the team from 15 to 135. During her time at Cube26, she launched nine products, including three hardware devices and six mobile applications. Shilpa's expertise lies in the areas of branding, product marketing, and digital marketing. She has spearheaded end-to-end digital marketing activities associated with organizations, including SEO, ASO, social media campaigns, and content marketing. She has also developed effective growth strategies with in-app hooks to increase organic conversions and downloads of mobile applications. Shilpa holds a Post Graduate Program in Marketing & Strategy from the Indian School of Business and a Bachelor's Degree in Computer Science from NMIMS. She also completed her high school education in Mathematics and Computer Science from Kendriya Vidyalaya. With her vast experience in the tech industry and her expertise in strategic partnerships, branding, and digital marketing, Shilpa is a valuable asset to any organization she works with.