About

Shiva Krishna Gajavelli is an experienced Manager of Loyalty at Flipkart Wholesale, a subsidiary of Walmart India Pvt Ltd. He has a background in tech but his drive and personality have made him a successful business professional. Shiva has a strong foundation in Growth Product Management, Loyalty Program Management, Business Strategy, Stakeholder Management, Product Marketing, CRM, Affiliate Marketing, and Risk Management. Shiva is a data-driven strategist who can help businesses achieve their goals and objectives within the set timeline. He can create focus based on business goals, facilitate alignment among engineering, design, brand, finance, marketing, and operation teams, and lead, manage, and launch impactful products. Shiva's experience has also taught him how to help potential users realize the value of a product faster, grow the user base, and identify paths to sustainable growth and profitability. Shiva is constantly learning and refining himself to be a better person. He stays calm when faced with adversity and focuses on making high-quality decisions. Shiva enjoys meeting new people and hearing new perspectives, and he is always open to discussing Growth Product Management or Cricket. At Flipkart Wholesale, Shiva is responsible for member loyalty, driving additional visits, purchases, and incremental revenue to Flipkart Wholesale and Walmart India's Best Price Stores, as well as implementing loyalty schemes across all stores. He is currently in a strategic and operational role, where his primary focus is on customer retention. Shiva tracks growth metrics monthly, including the primary metric of Monthly Active Customers, upstream metrics such as Acquisition Channel Distribution, Monthly New Recruitments, Monthly New Buying Members, and Channel-Wise Buying Members Conversion rate, and downstream metric of Churn Rate. Before joining Flipkart, Shiva worked as a CRM & Customer Retention Business Analyst at Kreditbee and as a Machine Learning Engineer at RedBlackTree. Shiva has a Master of Technology in Software Engineering from VIT. His tech stack includes Product Management, ML, Mobile, Test, Information Retrieval, and AI. Shiva has 3.44 years of relevant experience.