About

Shivam Bhalla is a Digital Analytics Manager with over 7 years of experience in the field. He specializes in the measurement of user behavior on mobile apps, websites, SPA, and AMP. Shivam has worked as a lead analytics and implementation consultant for Amazon HR, Oracle, KIA motors, Standard Chartered Bank, and other notable clients. He is currently working as a Digital Insights and Implementation Manager at Zooplus, where he drives data collection, customer measurement protocol, and analysis for studies across 30 countries in Europe for all channels. Shivam is a certified Adobe Analytics Architect, certified Adobe Analytics Developer, and Google Analytics Individual Qualification certified. He is expanding his skill set to personalization and AB testing to make the best out of opportunities in the digital space. He collaborates with multiple teams across geographies, defines ownerships and road maps, and optimizes processes for efficient delivery. Shivam has previously worked at Adobe as an Associate Technical Consultant, where he worked closely with business owners to define tagging requirements, created solution design and implementation specifications where required, and tracked the performance of multiple retail and lead generation websites. He has also worked at Publicis Sapient as an Associate in Marketing Strategy and Analysis. He worked with clients and internal stakeholders to map strategic business goals, understood requirements, and provided technical information and solutions around applying analytics products and technologies. Shivam holds a Bachelor of Technology in Computer Science & Engineering from the University School of Information and Communication Technology (USICT), G.G.S.IP University. He is proficient in mobile, web, and test technologies and has relevant experience of 7.28 years. Shivam is a digital strategist and tracking specialist who specializes in helping clients sail through the digital storm.