About

Shivtosh Kumar is a highly experienced Product Manager with over 7 years of expertise in Product Management, Product Growth, and Business Analytics. He is currently building Sugarfit, a platform focused on promoting a healthy lifestyle. He holds a PGDM in Marketing & Operations from MDI, Gurgaon, and a BE in I.T from IIEST, Shibpur. Shivtosh has worked with some of the top companies in the industry, including cult.fit and dailyhunt (versé innovation pvt ltd). During his tenure at dailyhunt, he worked as a Product Manager and was responsible for ideating, conceptualizing, and productionalizing a new short news app called "Newzly." This app garnered over 100K daily active users and 1M+ monthly active users. He also conceptualized and led the implementation of creating a video platform that drove user engagement, built immersive video formats from scratch suited for mobile consumption, and defined and drove the Related videos project, linking contextual videos to most-read news articles to provide a seamless, news-to-video user experience. He successfully scaled it to ~25 M video plays a month and crossed the milestone of Billion+ video plays a month in Mar,19. Shivtosh also strategized and implemented a new user onboarding plan to reduce onboarding churn and reduced new user onboarding churn by 2% by simplifying the user onboarding process. He also conceptualized the cricket product and implemented IPL (Indian Premier League 2019), building IPL destination from scratch with elements like Scorecard, Teams, Fixtures, Match Stats, Results, News & Videos. Through acquisition, product management, and segmented targeting, he delivered a growth of 300% increment Daily Active users on IPL. Shivtosh's educational background includes a PGDM in Marketing & Operations from MDI, Gurgaon, and a BE in I.T from IIEST, Shibpur. He also holds a High School degree in Physics, Chemistry, and Mathematics from Modi Public School, Kota, and Sainik School, Bhubaneswar. His tech stack includes Product Manager, Android, and Mobile. Shivtosh has 8.78 years of relevant experience and is a strong professional with expertise in product management, growth, and business analytics.