About

Shobhit Mathur is a seasoned digital marketing professional with over 24 years of relevant experience spanning across various competencies of digital/mobile user acquisition. He is a firm believer in growth hacking and pivoting one's way to sustainable business for the long-haul. Shobhit has crossed the chasm himself on multiple occasions in the past 20+ years, seeing many a quarter of topline, margin, and cashflow growth by adhering to the basic principles of fiscal discipline and measurable KPIs. Currently, Shobhit works as the Director of [B2C, B2B2C] Digital Marketing, Performance, and Customer LifeCycle (CLTV) at CasaOne, a 360* digital marketing company. He is responsible for funnel analytics, funnel-to-flywheel marketing automation, and has achieved a 4X increase in MRR, 26% increase in AOV, 40%+ increase in LTV, and 100%+ increase in volume. In the past, Shobhit has worked as the Director of [B2B] Digital Marketing, Growth, and Demand Gen at BureauOne, and as the Director of [B2C] Digital Marketing Strategy, Growth, and U&R at Quick Ride. He has driven P&L responsibilities focused on digital KPIs such as sign-up%, M0 GTV, M1 GTV, CAC, AARRR executed via annual marketing plans. Shobhit is proficient in various digital marketing tools and technologies, including Clevertap, Segment.com, Vizury, HubSpot, LinkedIn Sales Navigator, Salesforce, Appsflyer, Smartech, Qlikview, Google Data Studio, and more. He has a strong educational background, having completed his Master of Business Administration (M.B.A.) from the Indian Institute of Management Bangalore, specializing in economics, international banking, international business, corporate strategy, and corporate valuation. Shobhit is a tech-savvy professional with expertise in mobile, search, integration, and web technologies. He loves challenges, especially those that go down the Holy Grail of a unicorn business. Shobhit is a true growth hacker with a proven track record of driving measurable business growth.