About

Shubham Arora is a dynamic and driven individual with a passion for digital media, marketing strategy, brand building, and e-commerce. He is currently working as a Digital Transformation Manager at Bira 91 and has previously worked for brands like Lenskart, Amdocs, Wakefit, and Reckitt. Shubham holds an MBA degree from MICA, where he was ranked 3rd in his institute and was awarded a Bronze Medal. Shubham's experience in the industry has equipped him with a keen understanding of the nuances of marketing and branding. He has a proven track record of driving growth and optimizing paid media plans to maximize sales output. During his internship at Reckitt, he reported directly to the India Head of Direct to Consumer (D2C) and played a pivotal role in increasing acquisitions and conversions for the official country website for Finish. He achieved an impressive 84% increase in store sessions traffic, 56% in sales value, 15% in AOV, and 38% in total orders for Finish over the previous period, tracked through the Shopify platform. Shubham is a highly motivated individual with a passion for learning. He has a strong educational background, having completed his Bachelor of Technology in Computer Science from SRM University and his MBA in Marketing from MICA. He also has a High School degree from Green Fields School in India. With 0.43 years of relevant experience, Shubham is a valuable asset to any team. He has a strong work ethic and is always willing to go the extra mile to ensure that projects are completed to the best of his abilities. As a Co-Founder at ChicLifeByte, he has gained valuable experience in entrepreneurship and has developed a keen eye for identifying new business opportunities. Shubham is a team player who thrives in collaborative environments and is always looking for ways to contribute to the success of his team.