About

Shubham Gupta is a dynamic and driven Product Manager with over 5 years of experience in the field. He is currently building the D2C portfolio at cultsport, a D2C unit of cult.fit. Shubham is a hustler and a problem solver who believes in shipping early and failing fast. He has recently fallen in love with OKRs and is always looking for new ways to improve his skills and knowledge. In his current role, Shubham has successfully launched premium connected fitness products like cultBIKE, cultROW, and cultRUN under cultsport's D2C unit. He has also integrated and merged TREAD with OneFitPlus and aligned the product roadmap to achieve cost reduction in content generation. Shubham has improved Average Workouts per active bike by 26% and W4 Retention by ~24% by launching cohort-based reminders for cultBIKE. He is currently building a single app experience for the D2C portfolio to solve the product discovery problem. In his past roles, Shubham was a founding member at TREAD, which was later renamed to cultX and acquired by cult.fit in June 2021. He built the early product team of 10 members, defined the product strategy and roadmap to achieve the vision "Future of home fitness". Shubham was responsible for the product strategy, data-driven decisions, and roadmap to drive the overall success of the product. He developed multiple products like Live Running, Live group fitness classes, and Fitness Connected experience from scratch. Shubham built the best-in-class connected fitness experience with live streaming from the studio, Real Time Leaderboard, and Badge engagement. He elevated the app experience with a proper library of on-demand classes, scenic workouts, workout history, and time-series graphs. Shubham set up the Mixpanel analytics and dashboard that helped stakeholders stay up to date with the metrics. Shubham's education history includes a Bachelor of Technology (B.Tech.) in Computer Science from Jaipur Engineering College & Research Center. He has experience in product management, QA, UI, and testing. Shubham has a relevant experience of 6.18 years.