About

Shweta Doharey is an accomplished E-commerce professional with over 6 years of experience in the fashion and beauty industry. Currently, she is working as a Category Lead at Landmark Group, where she is responsible for driving growth and profitability for the company's e-commerce division. Her expertise lies in category management, assortment curation, pricing strategy, and vendor management. Prior to joining Landmark Group, Shweta worked as Head-Brand Relations at Flipkart, where she oversaw the Color Cosmetics & Fragrances category. She was responsible for building and maintaining relationships with brand partners, driving sales, and executing marketing campaigns. Before Flipkart, Shweta worked as a Category Manager at Voonik, where she successfully repositioned the shopping portal – “Vilara” by shifting focus from designer-wear to brands. She managed assortment build-up & curation, pricing, promotions & vendor relationships for women western wear category, which resulted in a 400% growth of GMV in just 4 months. She also onboarded 20 new brands, thereby increasing live assortment by 2.5X. Shweta holds an MBA in Marketing/Marketing Management from IIM and a Bachelor of Technology in Electrical, Electronics and Communications Engineering from MNNIT. She is a skilled designer and has a strong understanding of the latest trends in the fashion industry. Shweta's ability to analyze consumer behavior, identify market trends, and develop effective strategies has made her a valuable asset to any organization. She is a team player with excellent communication and interpersonal skills, which allows her to work collaboratively with cross-functional teams and stakeholders. With her extensive experience in e-commerce and passion for fashion and beauty, Shweta is well-equipped to excel in any role within the industry.