About

Siddhartha K Goel is an experienced entrepreneur with a strong background in Enterprise SaaS and Digital Experiences, with a focus on Product Management and Business Development. He is currently working as a Principal Product Manager at Adobe Experience Platform, which is a big-data platform for digital marketing use-cases. Siddhartha is a graduate of IIT-K, Purdue, and IIM-C. In his current role, Siddhartha is part of the Unified Profile Service team at Adobe. He has previously owned Data Sources. Siddhartha has also worked as a Consultant for Performance Marketing at myglamm, where he optimized lead funnels across 100+ franchisees via targeted hyper-local ads and set up RoI-driven digital ads structures to drive performance marketing for a successful eCommerce launch. He has also co-founded adstrak, a Digital Ads Management SaaS + Services company, where he was one of the five winners of Facebook Hackathon held in Singapore in Oct 2013. adstrak's customers included 20+ key accounts, including one of India's largest VC-funded companies, 100s of MSME customers, and 15 of 52 Indian insurance companies. The peak media spends under management were $5M+, and the total media spends (4+ years) were $6M+. The direct revenue delivered to customers was $25M+, and the team consisted of 10+ people in Tech, Ad Ops & Enterprise Sales. adstrak received seed funding of $100K in June 2016 and had M&A interest from promoters at 3 late-stage VC-funded Indian/Global Startups and 2 Insurance companies (including 1 Singapore-based innovation center). Siddhartha has a PGDM from the Indian Institute of Management, Calcutta, an MS in Computer Science from Purdue University, and a B.Tech. in Computer Science & Engineering from IIT. He has 17.19 years of relevant experience and has expertise in Product Management and Search. Siddhartha is a skilled professional with a demonstrated history of working in the industry. He has a strong business acumen and is passionate about driving innovation and growth.