About

Siva Kumar Reddy is a data-driven B2B digital marketer with over 7 years of experience in inbound marketing and demand generation. He is currently working as the Sr. Manager of Account-based Marketing and Demand Gen at PathFactory. With his expertise in managing the end-to-end marketing funnel, Siva has executed marketing programs on various platforms such as Marketo, HubSpot, Pardot, and Adroll, among others. Siva has worked with multiple companies in the past, including Customertimes Corp and Encircle, where he served as Sr. Manager of Demand Generation and Demand Generation Manager, respectively. At Customertimes Corp, Siva led the Go-to-market strategy of Salesforce CRM and Enterprise Technology verticals in various global markets, including the U.S, U.K, and Europe. He collaborated with country and vertical sales heads across Europe and North America, ran multi-channel marketing campaigns, reported the key lead gen metrics to the management on a weekly basis, and led a team of Business Development Reps to manage their outbound strategy. At Encircle, Siva was the owner of the end-to-end marketing funnel. He increased qualified leads from the US, Canada, and AU by over 100% in a single quarter, launched persona-based nurturing programs, hosted 300+ attendee webinars, managed the website, and optimized it for conversions with Drift chatbots. He also partnered with the sales team to convert free trial users into paid customers, collaborated with the product team to launch product features and enhancements, and promoted content assets such as eBooks, webinars, customer stories, and more. Siva holds a PGDM in Marketing from T.A.Pai Management Institute and a Bachelor of Technology (B.Tech.) in Information Technology from JNTU. His relevant experience in the industry is 8.28 years, and his tech stack includes Salesforce. With his extensive experience in B2B digital marketing, Siva is a valuable asset to any company looking to drive demand and achieve their marketing goals.