About

Smita Salgaonkar is an accomplished marketing and business professional with over 12 years of experience in the digital industry. Currently serving as the Country Manager for Data & Digital Media at Media.Monks, S4Capital, she specializes in digital marketing transformation consulting and customer-centric marketing. Smita has received numerous accolades for her work, including the Campaign India Women Leading Change Award in 2022, the Campaign Asia Women Leading Change Award in 2017, and the IMPACT Top 30 under 30 Award in 2017. Prior to her current role, Smita served as the General Manager at Omnicom Media Group, where she managed the programmatic agency Accuen and worked with clients such as Hindustan Unilever. Her responsibilities included developing successful segmentation and optimization strategies, managing media and buying-related technologies, and co-developing client strategy and marketing solutions. Smita also worked as a Key Account Manager at Dunnhumby, where she was responsible for empowering advertisers with real-time and personalized systems that delivered increased and transparent performance. Smita holds a BSc in Physics from Ramnarain Ruia College and an IT (Vocational) degree from Atomic Energy Central School, Tarapur. With her extensive experience and expertise in digital marketing and transformation, Smita is a valuable asset to any organization seeking to achieve transformative marketing results in a time of significant disruption and opportunity.