About

Sneha Paul is an experienced product and brand marketer with over 10 years of expertise in demand generation, market research, analyst relations, product consulting, and business analysis. She is skilled in product marketing and brand management, including targeted messaging, ATL & BTL communication, market analysis & strategy, product launch, go-to-market campaigns, account-based marketing, channel marketing, and sales enablement. Currently, Sneha is the Integrated Marketing Manager at Freshworks, where she is responsible for leading the demand generation and growth for the UK, EU, Middle-East Africa, India, South-East Asia, and Australia-New Zealand regions. She is responsible for developing highly effective and measurable strategies to expand brand awareness and growth for Freshservice, the Software-as-a-Service (SaaS) ITSM solution suite at Freshworks. She also develops content strategy and manages omnichannel, segment marketing campaigns for pipeline marketing. Sneha delivers content for thought leadership and lead engagement in the form of whitepapers, eBooks, case studies, research reports, etc. She creates segment-brand positioning strategies by collaborating with the product, digital, BD, sales, presales, delivery, and management teams. Additionally, Sneha engages with partners, analysts, and the influencer community to drive research and build credibility for Freshworks' ITSM offering. Prior to Freshworks, Sneha worked as a Product Marketing Manager (Strategic Sourcing Suite) at Zycus, where she developed marketing strategies and go-to-market plans to increase brand reach and recall for Zycus' Source-to-Contract offering. She developed product positioning, messaging, and high-impact collaterals for prospects, customers, and internal customer-facing teams. She also undertook Account-Based Marketing activities using Salesforce CRM and Pardot to increase the total marketing qualified accounts and leads. Sneha led the marketing function for Zycus - Continental Europe & Nordics. She also worked as an eCommerce Marketing Manager at Yapsody, where she led the digital marketing team and generated marketing qualified leads. Sneha holds an MBA (Full time), Marketing & Systems from T.A.Pai Management Institute, Manipal, and a B.Tech in Information Technology from the Institute of Engineering & Management. She completed her AISSCE from The Army Public School. Sneha's relevant experience in the field is 10.36 years. Her tech stack includes Research Scientist and Salesforce.