About

Snehitha Avirneni is a certified Digital Marketing Specialist with over 7 years of experience in Email Marketing, SMS Marketing, Social Media Ads, Content Marketing, PPC, Programmatic, Product Marketing & Marketing Analytics. She has expertise in using data for growth marketing, product improvements and overall business strategy. Currently, she is working as a Senior Manager of User Activation & Retention at games24x7. Snehitha is an entrepreneurial thinker who pitched her business idea to an eminent panel of VCs and was crowned as MAD LTD CEO 2013. She won a grant of Rs.5 Lakh and mentorship from HCL Tech. to implement the idea. She has also completed various certifications such as Digital Marketing Specialist from Simplilearn, Google Analytics Individual Qualification (91%), and Hubspot Email Marketing Certified. In her previous role as Senior Manager of Digital Marketing at games24x7, Snehitha was responsible for digital marketing strategy and execution while managing an annual marketing budget worth USD XX Mn. She owned the P&L for marketing and strategized budget allocation across digital marketing channels to optimize ROI. She has experience managing programmatic, affiliate, and biddable platforms such as Google, Facebook, TikTok, DV360, Taboola, etc. She developed dashboards and monitored key performance metrics to measure the effectiveness of various acquisition marketing campaigns and initiatives using Tableau & Google Analytics. She also identified pain points across the user journey funnel and set up AB test hypothesis to drive improvements. Snehitha has completed her Enterprise Leadership Programme from ISB, Post Graduate Diploma in Management (PGDM) in Marketing from International Management Institute - IMI, Digital Marketing Specialist Masters Program from Simplilearn, Bachelor of Technology (B.Tech.) in Electronics and Communications Engineering from KL University, and High School/Secondary Diplomas and Certificates from Jawahar Navodaya Vidyalaya. In addition to her professional experience, Snehitha has a strong tech stack that includes Mobile and Test. With 4.93 years of relevant experience, Snehitha is a skilled digital marketing professional who can drive business growth through her expertise in data-driven marketing strategies.