About

Snigdha Gupta is a highly experienced analytics professional with over 10 years of experience in the retail, CPG, finance, hospitality, and telecom sectors. She has a strong background in customer analysis, utilizing various data science methods such as regression modeling, clustering, decision trees, and PCA. She is an expert in manipulating and extracting insights from big data sets and presenting her findings to CXO level audiences. Snigdha has a proven track record of building consumer DNA to understand customer sentiment and spend behavior, accurately predicting the e-tail market and consumption up to 98% even 10 months in advance. She uses advanced analytical models to drive strategic decisions for better marketing, operations, and management. Currently, Snigdha serves as the Co-Founder of Skewb Analytics, where she focuses on creating next-generation analytics SaaS and actively hiring talented individuals. She is an analytics leader who focuses on methodological innovations that can help solve clients' most complex challenges. Prior to Skewb Analytics, Snigdha worked as the Head of Analytics and Data Science Practice at Wavemaker-India (a WPP co.) and the Lead-Data Science Center at Maxus Global (a WPP company). Snigdha holds a Master of Science degree in Mathematics and Scientific Computing from IIT Kanpur. She is a data scientist with expertise in big data and has relevant experience of 15.79 years.