About

Sonal Jain is an accomplished marketing professional with over 6 years of experience in growth marketing, events planning and operations, and client relationships. As a persuasive communicator and people management enthusiast, she has a zeal to learn new concepts quickly and apply innovative ideas to achieve results. Currently working as a Project Coordinator - Marketing at Appsian Security, Sonal holds a B.E. degree in Telecommunication and is currently living in Bangalore. She has also completed a Post Graduate Certification in Digital Marketing and Communication from Upgrad. Prior to her current role, Sonal has worked as the Head of Events at Institute of Product Leadership and Head of Events and Partnerships at Floh, India's first curated singles network with a focus on real-life meetings via curated events across India. In her role at Floh, Sonal curated, directed, and organized more than 100 events with around 2000 participants across 4 cities, at 100+ venues, with a 3-month plan always ready. She also strategized and optimized event attendance and pricing to achieve an average gross margin of 38% and ensured partner, venue, and vendor satisfaction for lower negotiated rates across the board. Sonal also implemented omnichannel marketing strategies and execution for effective event reach (direct, social, ATL/BTL). With a relevant experience of 8.37 years, Sonal is a go-getter who is passionate about her work and strives to achieve excellence in everything she does. She is a team player who enjoys collaborating with others to achieve common goals and is always on the lookout for new challenges and opportunities to learn and grow.