About

Sony Bhowmik is a General Manager Marketing at Presenova - Presidency University, Bangalore, with over 16 years of relevant experience. He is responsible for managing the Marketing vertical at Presidency University, including offline and online marketing and branding activities, lead generation campaigns, and setting up the Digital Marketing vertical. Sony spearheads the website development process, manages the various social media handles, and creates online content for promotion of various programs offered in the University. He is also responsible for managing the SEO, SMM, and SEM for the University and providing advisory support to the group. In his previous roles, Sony worked as the Head of Branding, Performance Marketing and Communication at Sensedynamic Fashions India Pvt Ltd - Styched, where he defined the brand positioning statement for the company and was instrumental in identifying the target audience and the communication strategy to be employed to reach them with maximum ROI. He also established long-term and short-term marketing plans with micro details of POA along with vendor onboarding and monitoring. Sony was instrumental in increasing online sales through online marketing campaigns including Google marketing, Facebook marketing, social media promotions, affiliate marketing, retarget marketing, and increasing engagement via Email and Whatsapp Marketing. He also managed and trained customer care personnel to improve customer engagement leading to repeat purchases and increase in brand loyalty. Sony increased sales by 50% month on month, highlighting his marketing prowess. Sony also worked as the Director at Stalagmite Ventures Pvt Ltd, where he established a series of scalable, sustainable, and franchise-based healthy food and fusion food cloud kitchen restaurants based on market research and demand. He managed the complete setup and operations starting from the designing of the kitchen, recruitment, menu designing to marketing and promotion strategies. He also developed the strategy for marketing and tie-ups with delivery partners to take the brand ahead. Sony used geo-targeted Digital Marketing to increase repeat orders. He helped the kitchen to achieve operational break-even within 3 months of operation by optimizing marketing expenses and food cost and streamlining processes to reduce wastage and increase efficiency of staff. Sony holds an EPGPM degree in Marketing from Alliance University, where he completed his education in 2008. He also completed his 12th CBSE in Maths & Eco from Delhi Public School, Ranchi, and his 10th ICSE in Science & Comp from Loreto Convent. Sony's tech stack includes Research Scientist.