About

Sourabh Awasekar is a skilled and experienced Product Analyst with a passion for building products and designing features that have low friction in terms of the visual and transactional flow of user experience. With a Bachelor's degree in Chemical Engineering, a Master's degree in Chemistry, and a Minor Degree in Accounting and Finance, all from the Birla Institute of Technology and Science, Pilani, Sourabh has a strong analytical background that he leverages to create visually consumable data for user behavior, product, and business insights concerning humans/stakeholders. Sourabh has devised and driven the automated analytics project of a marketing automation tool for reporting the funnel views of campaigns, transactions, and business metrics, largely reducing the product team's dependency on analysts. He has curated system health check protocols and set up automated alerts of product issues, creating transparency and urgency for resolutions. As the product owner of the instant cash service, a goal-based reward system, he helped improve user reactivation by a weekly average of 20% and retention by 10%. Sourabh has also introduced goal-based reward systems to drive user engagement and has driven WhatsApp channel integration and scaling. He has worked as a Research and Development Intern at Aditya Birla and as a Software Developer at the Society for Health Information Systems Project, where he proposed and integrated geo-tagging of resources for the COVID-19 surveillance system, processed data for redundancy, and performed application debugging to optimize scripts and HTML for 30% faster load time. Sourabh is a smart listener, smooth at navigating through the system and database for debugging product issues, and has always been an asset to his team with data queries and tech system knowledge. He leads with love by sharing his knowledge and discussing problem perspectives with his peers. Sourabh's tech stack includes Data Science, Mobile, Product Management, Integration, Research Science, and Software Engineering. Overall, Sourabh is a highly analytical, skilled, and experienced Product Analyst with a passion for building products and designing features that provide exceptional user experiences. He is a valuable asset to any team he works with and is committed to driving growth through his work.