About

Sowndariya Palanisamy is a seasoned digital marketer with a passion for promoting the world of Blockchain Technology through various social media platforms. With over 5.86 years of relevant experience, she has honed her skills in managing all digital marketing functions, including SEO, Google Ads, Social Media Marketing, Inbound Marketing, and Email Marketing. Currently working as a Senior Campaign Analyst at Tenovia, Sowndariya has established an impressive track record in driving the sales performance of e-commerce platforms and executing promotional campaigns on Amazon and Flipkart. Sowndariya's expertise lies in incorporating and handling end-to-end strategies for online marketing, including the implementation of tactical plans across all online channels. She has a keen eye for detail and is result-oriented and adaptable, making her an asset to any team. Her role at Tenovia involves team management, progress monitoring, and collaborating with clients to report and plan for growth. She also identifies and evaluates new digital technologies and uses web analytic tools to measure the effectiveness of digital marketing campaigns. Prior to her current role, Sowndariya worked as a Digital Marketing Specialist at Nvent, where she identified trends and insights, planned and directed marketing campaigns, optimized content for websites and social media platforms, and implemented and analyzed performance metrics. She also provided internal reports on a regular basis and planned, executed, and optimized campaigns on Google Ads and Facebook Ads. Sowndariya holds an MSc in Information Technology from Bharathiyar University, where she graduated in 2013, and a BSc in Information Technology from P.S.G.R Krishnammal College for Women, where she graduated in 2011. Her tech stack includes Web and Blockchain technologies. Overall, Sowndariya Palanisamy is a skilled and experienced digital marketer with a passion for promoting Blockchain Technology through various social media platforms. She has a proven track record of driving sales performance and executing successful promotional campaigns on e-commerce platforms. Her expertise in online marketing, team management, and growth planning makes her a valuable addition to any team.