About

Sridatri Dutta is an experienced sales specialist with over 7 years of experience in the telecom, technology, and services industry. She is skilled in sales management, operations, business development, P&L management, account management, and business analytics (SQL, Excel). Sridatri is an alumna of the Institute of Management Technology, Ghaziabad, where she pursued Sales and Marketing and holds a B.Tech in Computer Science. Currently, Sridatri is working as a Senior Manager - Key Accounts at Pine Labs, where she is responsible for managing key accounts. Prior to this, she worked at OYO as a Manager - National Accounts - B2B Sales. At OYO, she designed and drove campaigns for a subscriber base of around 14 million customers focused on customer engagement, churn reduction, and loyalty framework to maximize revenue. She also managed campaigns by analyzing various customer KPIs through advanced analytics and tools like SQL, SAS EG, Campaign Manager, and CRM. Sridatri ensured customer retention by creating various repeat campaigns and using predictive churn models. She was also responsible for conducting frequent market visits and meetings with retailers and distributors to understand customer needs and for customer acquisition through lucrative product offerings by analyzing customer usage behavior and share of wallet. Before joining OYO, Sridatri worked at Idea Cellular as an Assistant Manager - Campaigns - Marketing. At Idea Cellular, she designed and drove campaigns for a subscriber base of around 14 million customers focused on customer engagement, churn reduction, and loyalty framework to maximize revenue. She also managed campaigns by analyzing various customer KPIs through advanced analytics and tools like SQL, SAS EG, Campaign Manager, and CRM. Sridatri ensured customer retention by creating various repeat campaigns and using predictive churn models. She was also responsible for conducting frequent market visits and meetings with retailers and distributors to understand customer needs and for customer acquisition through lucrative product offerings by analyzing customer usage behavior and share of wallet. Sridatri's expertise in SQL and business analytics has been a valuable asset to her past and present employers. She has a demonstrated history of achieving business objectives and driving revenue growth. With her strong sales and marketing skills, Sridatri is a valuable addition to any organization.