About

Stuti Kathuria is a skilled Conversion Rate Optimization professional with over 6 years of experience in executing data-backed design and business strategies to increase sales for online stores. She takes pride in her work and strives to create “shared wins” for her clients. Stuti is passionate about problem-solving, helping people, and learning new things, which keeps her focused, energized, and challenged every day. Stuti specializes in Conversion Rate Optimization, Landing Page Design, UX Design, Store Design, Website Performance Analysis, Marketing Automation, Lead Generation, and Email Marketing. She primarily works with CEOs, Marketing Directors, and Small Business Owners to determine the most profitable and sustainable mix of online initiatives for their businesses, and then helps them execute, test, tweak, and optimize those strategies profitably. Stuti has worked with early age start-ups and SMEs in earning a memorable brand image and also a measurable ROI from their online activities. She aids her clients in making their store design convert and increasing their online sales by improving their conversion rate. Stuti has experience in analyzing data (metrics like CTR, tools like heat-maps) to create well-informed, data-driven wireframes (using Figma or Sketch) for ad landing pages, product pages, homepage, collection pages, and collaborating with the design team to bring these wireframes to life. Stuti has worked with Maker, where she learned how to leverage both data & design to create beautiful, engaging shopping experiences that convert better. She has also worked with Convertcart, where she built a strong team of CRO Experts while managing key and critical clients based out of US, UK & Canada. Stuti has used a data-driven approach to identify reasons why visitors are not converting on these websites and strategized and executed solutions, campaigns onsite & offsite with the aim of improving Conversion Rate. She has also conducted A/B tests to improve user experience and impact on conversion + ROI. Stuti holds a Bachelor's Degree in Business Administration and Management, Marketing from nmims and completed her high school education from Amity University. She is proficient in using analytics & design tools like Hotjar, Google Analytics, Data Studio, and Figma. In her non-working hours, Stuti spends time with her family and dog, plays too many video games, listens to too much Jamaican music, and watches an intense amount of anime.