About

Subramanian S is an Associate Vice President of Marketing with a keen inclination towards Digital Marketing, Product Management, and Consumer Insight analysis. With a background in Electronics & Communication Engineering and Software Programming, he brings a logical and rational viewpoint to solving any business problem. Previously, Subramanian worked as an ABAP Programmer in the ERP tool SAP, where he framed customized programs to analyze the quality of SAP boxes tweaked by implementation projects. He has worked with clients like Vodafone, DuPont, Carlsberg, Takeda, Honda, and Unilever, among others. In his current role as AVP of Marketing at Classplus, Subramanian is responsible for forecasting the leads to sales conversion ratio of any campaign through digital media, generating leads, and optimizing campaigns in real-time to achieve the most qualified leads at the least CPA. He believes in the complete application of Unit Economics based Performance marketing to achieve the maximum fiscal revenue at the least marketing cost. Subramanian has worked with several companies in the past, including Classplus, where he was the Head of Digital, and Lava International, where he was the Digital Media Manager. At Lava International, he planned and managed three major brand campaigns and seven product launches in different price segments. He also established a global property for Lava Mobiles as a #ProudlyIndian brand through organic strategy. Subramanian has a Master of Business Administration (MBA) degree in Communication Management from Symbiosis and a Bachelor of Engineering (B.E.) degree in Electronics and Communication Engineering from Anna University. His Tech Stack includes Product Manager, Mobile, Research Scientist, and Search. With 8.52 years of relevant experience, Subramanian is a skilled marketer who can effectively plan and execute digital marketing campaigns, manage agencies and vendors, and optimize campaigns to achieve the best results.