About

Sumedh Paralkar is a Digital Marketing Manager at Augmont Enterprises Pvt. Ltd. with over 8 years of experience in the industry. He is a Digital Marketing Trainer and Freelance Expert with a strong background in Google Ads, SEO, WordPress, Social Media, ORM, and Website Development. In his current role, Sumedh is responsible for designing and overseeing all aspects of the digital marketing department, including marketing database, email, and display advertising campaigns. He develops and monitors campaign budgets, measures and reports performance of all digital marketing campaigns, and assesses against goals (ROI and KPIs). Sumedh plans, manages, and monitors the ongoing company presence on social media and launches optimized online adverts through Google Adwords, Facebook, Youtube, Linkedin, etc. to increase company and brand awareness. He is actively involved in SEO efforts, prepares accurate reports on marketing campaign's overall performance, and identifies the latest trends and technologies affecting the industry. Sumedh has launched brand awareness campaigns across digital media and partnership marketing that increased sales/conversions. He collaborates with internal teams to create landing pages and optimize the user experience. Sumedh evaluates important metrics that affect website traffic, service quotas, and target audience. He measures the performance of digital marketing efforts using a variety of Web analytics tools and utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Sumedh also collaborates with agencies and other vendor partners and oversees and manages all contests, giveaways, and other digital projects. In addition to his digital marketing expertise, Sumedh is also experienced in WordPress development. He is responsible for planning and building WordPress websites, designing and implementing new features and functionality, establishing and guiding the website's architecture, ensuring high-performance and availability, and managing all technical aspects of the CMS. Sumedh also helps formulate an effective, responsive design and turns it into a working theme and plugin. He handles server-like AWS, GoDaddy, HostGator, big rock, etc. Sumedh has previously worked as a Digital Marketing Manager at Finkurve Financial Services Limited and Riddisiddhi Bullions Limited (RSBL). He holds a Bachelor's degree in Computer Science from Gujarat University and has completed his HSC in Computer Science from the University of Mumbai. Sumedh also holds a High School Diploma from Trimurti Public School. He has expertise in AWS and Web technologies.