About

Sumesh Kumar is a Digital Marketer and Growth Strategist with over 5 years of experience in paid advertising and digital strategy. He is currently leading Performance Marketing and User Growth at Rapido for 3 business products. He is a data-driven professional, strategizing in branding and performance marketing for businesses in multiple verticals, from BFSI to SaaS(B2B), Edu-Tech to E-Commerce & OTT, while managing some top portfolios with monthly digital spends up to 20Cr. Sumesh has hands-on experience in marketing tools such as Branch, Mix Panel, Google Analytics, Appsflyer, and other third-party analytical tools. He is skilled in managing client portfolios with digital spends up to ₹ 10Cr and has extensive understanding of UACs and its functionality via ML. Sumesh is also adept at sharing business and marketing insights, expansion opportunities, and competitor analysis with Client SPOCs and Marketing Heads of various businesses. In his previous role as Manager - Business Strategy at Merkle Sokrati, Sumesh led a team of 8-10 professionals while handling digital strategy for a portfolio of clients with monthly digital spends up to 20Cr+. He also managed performance marketing and digital strategy on Google and Social Channels for key clients across verticals like OTT, Food-Tech, Ed-Tech, BFSI, and E-commerce. Sumesh has also liaised with internal BD and Sales Team to effectively perform external client audits and create marketing plans for desired KPIs. He contributed to BD pitches and effectively onboarded new clients with the agency. Sumesh has a Bachelor of Engineering degree in Computer Science from the University of Pune. He also has experience in ML and Research Scientist. Sumesh has a track record of leading multiple sessions every month for existing members for Google UACs.