About

Sunil Chhawri is an accomplished Assistant Brand Manager at Disney, with a strong background in marketing and media. He holds an MBA in Marketing from the Indian Institute of Management, Calcutta, and a Bachelor's degree in Petroleum Engineering from the Indian Institute of Technology (ISM), Dhanbad. Sunil has gained valuable experience in the media and entertainment industry, having worked with Disney and Hotstar in various roles. As a Management Trainee at Disney, he developed a basic understanding of the media and entertainment business, including ad sales, distribution, consumer research, and various entertainment businesses. At Hotstar, he was involved in conceptualizing and implementing a retention strategy with an emphasis on retaining users onboarded during IPL 2018. Currently, as an Assistant Brand Manager at Disney, Sunil is responsible for building marketing campaigns to drive viewership of premium sports properties for Star Sports. He has been instrumental in delivering 20% consumption growth YOY for Premier League 2019-20 by optimizing the media plan, creating memorable fan experiences, and leveraging non-cash avenues. He is also trying to ease the discovery process for viewers for Premier League 2020-21 and has doubled TV ratings YOY for Formula 1. Sunil collaborates with other teams to design an optimum business model for the portfolio. Sunil's education and experience have equipped him with a wide range of skills, including marketing strategy, consumer research, data analysis, and project management. He is a research scientist and has relevant experience of 4.95 years. Sunil is a quick learner, a team player, and an excellent communicator. He has a passion for sports and is always looking for ways to enhance the fan experience.