About

Sunny Yadav is a Senior Developer with over 5 years of experience in the Data Analytics/Development space and 2 years of experience in digital marketing. He is currently working as a Staff Engineer at Nagarro, where he leads digital data and data analytics projects for retail on digital marketing and BI technologies including Salesforce Marketing Cloud, Snaplogic, Reltio MDM, Redshift, and AWS. Sunny has a strong background in digital marketing, customer segmentation, and campaign management with a focus on Salesforce technologies such as Marketing Cloud. He has worked on over 20 campaigns for the SAPAC region, performing different sets of functionalities using SFMC Ampscripting, Email, Journey Builder, and Automation Builder and SQL queries. He has also administered a high-performance digital marketing capability team of around 3 professionals. In addition to his expertise in digital marketing, Sunny has extensive experience in data analytics and development. He has worked on email triggered sends in SFMC for D2C platform and developed various pipelines in Snaplogic tool with multiple snap packs like Filter, Mapper, Union, Aggregator, XML Generator, JSON Generator, Reltio Write Snaps to implement functionality per client’s requirement. He has also dealt with JSONs, XMLs, Scripts, Flat Files, SQS Queue, JMS Queue, and created tasks for loading different applications and different targets. Sunny has worked with various geographies with reusable code structure and provided QA deployment, prod deployment, and post-deployment support of deliverables. He has also mentored and managed team members as a team lead. Prior to Nagarro, Sunny worked as a Senior Software Engineer at Accenture, where he worked on several campaigns for the SAPAC region and developed various pipelines in Snaplogic tool. Sunny holds a Bachelor of Engineering in Computer Science from Rungta Engineering College Raipur. He is proficient in Salesforce, SQL, AWS, Web, Software Engineer, UI, test, QA, Cassandra, and ETL. With 7.53 years of relevant experience, Sunny is a skilled professional who can provide valuable insights and expertise in data analytics, digital marketing, and development.