About

Supratim Chakraborty is a seasoned B2B marketer with over 12 years of experience in various marketing functions. He is currently working as a Senior Product Marketing Manager at HighRadius, a leading fintech company. Supratim's expertise includes lead generation, inbound marketing, demand generation, product marketing, sales enablement, digital marketing, content marketing, market research, corporate branding, analyst relationship, and social media marketing. Supratim has hands-on experience in crafting go-to-market strategies, brand building, and driving demand generation. He has primarily worked in the SaaS and IT sector, focusing on digital transformation products, solutions, and services. Supratim has worked with leading industry players such as Oracle, Microsoft, and AWS to create joint partner go-to-market strategies. Prior to joining HighRadius, Supratim worked as a Senior Marketing Manager at RapidValue, where he led a 5-member marketing team, executed demand gen campaigns, and created SEO-enabled market-facing content assets. He also worked closely with sales leadership to develop the right mix of inbound marketing to drive a unified go-to-market strategy. Supratim has also worked as a Marketing Consultant at Virtusa, driving marketing activities across various IT solution areas such as Digital Transformation and IT Outsourcing. Supratim holds an MBA in Marketing from SP Jain School of Global Management and a Bachelor's degree in Computer Science from Vishveshwaraiah Technological University. He has a strong tech stack, including AWS, research scientist, big data, and infra. Supratim's relevant experience in the field of marketing is 11.02 years.